In my previous article, Email Marketing Tips for Small Business, I focused on the basic strategies for success, such as list compiling, smart timing and expanding your customer base. Today Im going to discuss the heart of the issue; the email itself. Although the virtual reality of the internet does not carry heft and solemnity the same way thick sheets of letter paper and elegant envelopes do, it doesnt mean we should treat business emails lightly. True, the internet has a unique flavor that invites creativity rather than formality, but thats no excuse to ignore etiquette rules and proper guidelines of business communication. To succeed in email marketing,you need toknow how to write a business email that captures peoples attention quickly, does not appear like spam, turns readers into customers, brings in more checks and traffic, as well as gives you an edge in the business world.
Email Writing Tip # 1 Seductive Subject Line
Unlike snail mail that people often throw on a coffee table for later consideration, uninteresting emails usually get deleted right away. Most internet users dont like cluttering their inbox. Even when they dont delete unwanted emails, its very unlikely that they will scroll back down their mailbox the next day and open them. Thats why the subject line is the most important part of your business email. Each internet user usually spends less than 5 seconds to decide whether to open or delete an email. Your subject line has to capture their attention immediately and compel them to read your message.
Good subject lines are the ones thatconcisely describe themost importantselling point ofthe message. Take a look at the following examples:
Email Writing Tip # 2 Customer-Oriented Message
Build your message around the needs and interests of your target customers. Consider their ages and backgrounds, then ask yourself what would appeal to them the most. For instance, if you are trying to sell a kitchen stove to housewives, they might want to hear about its performance and beautiful design. If your prospects are restaurant owners, on the other hand, they would probably be more concerned about its cost and durability. If you want to advertise your cellphone gadgets to young people, it might be okay to throw in slang and informal phrases here and there. But if your target group is older and more educated, it might be better not to use colloquial terms at all.
Keep in mind that email marketing works best when you can address your customers by their names and make your message more personal. Also, you should try to be cognizant of international styles and etiquette when communicating with customers in other countries. For example, when you write 03/02/2001, Americans will know that you mean the second of March. However, in some Asian countries, people write the day before the month, therefore they would assume you mean the third of February.
http://hubpages.com/business/writing-business-emails
http://bc1.design/email-marketing-strategies-how-to-write-a-business-email/
Increase Your Profits With These Internet Marketing Tips
Online marketing is a great way for businesses of any size to reach their target clientele. It is important to have a well thought-out plan to maximize the impact of the marketing campaign. Follow the tips and advice given here to establish an effective web marketing plan for your business.
Web marketing is often seen through banner ads, but these are not highly recommended. Do not invest much of your resources in banner ads if you want to successfully market your products or services online. Banner ads are increasingly being blocked with extensions in browsers, effectively deleting your ads from sites.
Contemplate the various methods you are interested in using in your web design efforts. Free or relatively inexpensive ways to advertise your site include hanging posters in community businesses, using social networking sites, or posting on blogs. There are lots of ways to attract visitors to your site. It's important to be creative.
When email marketing, test both HTML and text versions of your email message. While you might think that the graphics possible in HTML would offer higher open over here rates, oftentimes it is the exact opposite. Text-based emails can be a surprisingly strong tool in your arsenal. They are less likely to be marked as spam and they typically feel more authentic to the reader.
If you have a large employee base, think about installing a chat option on your website, which can improve the ways that you provide services to your client. Always have someone who is very knowledgeable at your company, working to answer questions on chat,in order to improve the functionality, sensibility and service, of your organization.
When in doubt, just continue to apply principles that you know have worked for you and for others. Internet marketing is not a mystery, and many people have become very successful selling products and services on the internet. Follow the gurus, find what works for you, and keep persisting towards success.
