Today, no business around the world, can afford to ignore the importance of marketing. Either it is a large business or small, nonprofit organization or industrial product manufacturers. A companys pecuniary success largely depends upon prudent marketing efforts along with financial, operational, accounting and other business functions.
One can ask why marketing is important in financial success of a company. The answer to this question is, suppose you have a great product to offer with excellent features, best quality and amazing packaging but no one knows about your product. There will be no demand in market for your product; company will make no sale and eventually no profit. Here comes the importance of marketing. The most important function of marketing, along with others, is to create awareness about products/services and make loyal customers. Through marketing customers get an opportunity to know what you are offering them and you get opportunity to convince them to buy your products/services.
As, there is high competition in market and you are not the only one to offer that product or service. How your products differentiate from your competitors? What you have better to offer than your competitor? And why customer should spend his money on buying your product instead of your competitors? This is achieved through intelligent marketing campaign and is self-evident of significance of marketing. It enables organization to capture maximum market share, make big brand name, make loyal customers and retain them.
Many companies acknowledge importance of marketing and have separate Chief Marketing Officer (CMO) to give marketing equal importance along with other c-level positions such as, chief executive officer (CEO) and chief financial officer (CFO). Sustained and steady top line growth and customer loyalty/retention are the biggest challenges CEOs face and their accomplishment severely depends upon marketing.
http://hubpages.com/business/importance-of-marketing
http://bc1.design/importance-of-marketing-in-organizational-success/
Web Marketing Is Just Great When You Use This Advice
Look into the techniques and strategies that will support and enhance your internet business's marketing objectives. You will be able to get traffic to your site, place your content correctly, use banners effectively, and raise your brand awareness by following the tips in the article below. You will then see your internet business grow to its fullest potential.
To increase your productivity and ascertain that you are getting to the right people, analyze and create a viable target market on the internet. This will allow you to focus in on the type of people that will purchase your product, which ends up facilitating business. Keep this target market happy and appeal to their liking.
To help your business grow with internet promotion, consider hosting a giveaway. Everyone loves winning, and no one will turn down a free gift! Giveaways will bring traffic to your site, and people will look around to learn about your goods and services before entering to win. The excitement of a giveaway will create a fun buzz around your company.
Provide examples of problems that people may be looking for a resolution to and very subtly, weave in a recommendation seo of a quality product in the content. This will make it very easy for the readers to find the product as soon as they are ready to make the purchase.
Search out your competitors. Finding out what similar websites are doing to increase their audience is an easy way to increase your own. Simply find out what they do, and figure out a way to do it better, more efficiently, or just differently. A little research can help you stand out.
While the world of online marketing is a brave, new one, it is also potentially a very profitable one. The tips and tricks above are merely a taste of the effective revenue, generating strategies that can be employed with good internet marketing campaigns. Going further into internet marketing, will only reveal more opportunities for making money.
